News

This is an exciting time for the radio industry for myriad reasons-busi­ness is up, compatibility with the Internet is creating many new ways to reach listeners, mobile apps are expand­ing our audiences and increasing listener connectivity.

 Any new industry association or representative body for radio broadcasting in Canada must have one hundred percent participation from the country's radio broadcasters in order to succeed.

It has been more than six months since PPM was launched in major English language markets, and over 18 months since Montreal introduced it as audience currency.

After almost 50 years informing the advertising community about the effectiveness of radio, the Radio Marketing Bureau (RMB) will disband this summer.

Despite constant proclamations to the contrary, radio is not dead. The medium still plays an important role in Canadians' media consumption patterns, Jeff Vidler, SVP and managing director at Toronto based market research firm Vision Critical, told the audience at the recent BBM Staying Tuned conference in Toronto.

The CAB fell apart over TV squabbling, leaving radio players wondering who will speak for them. By Jeromy Lloyd, Marketing Magazine March 22, 2010

Years ago radio was purchased on a cost per thousand basis based on a station’s entire coverage or total circulation. Each radio station had a very distinct and valuable profile of listeners based on income, education, home ownership and their propensity to purchase various categories of products.

The results from this study have been consistent over the last five years. For example, in the 2010 survey respondents reported that they listened to two hours and 12 minutes of radio a day, equivalent to the results from the first study in January 2006.

The interactive features of the FM tuner in Apple‘s new iPod Nano – in particular, the pause-and-rewind feature and the ability to see the name of the song being played – show potential to energize interest among younger demographics who are the heaviest users of mp3 players.

The interactive features of the FM tuner in Apple‘s new iPod Nano – in particular, the pause-and-rewind feature and the ability to see the name of the song being played – show potential to energize interest among younger demographics who are the heaviest users of mp3 players.

Just like James Brown was ‘the hardest-working man in showbiz,’ radio is the hardest-working medium in advertising.

Non-measured markets will be uniquely positioned to learn from measured markets, allowing stations to fine-tune their programming strategically and efficiently.

Non-measured markets will be uniquely positioned to learn from measured markets, allowing stations to fine-tune their programming strategically and efficiently.

Over the past few decades marketing has changed profoundly from a "brand centric" model to a "consumer centric" model.

Online radio is starting to take flight. It isn't soaring, but new Wi-Fi ready devices are helping to get its feet off the ground. Some advertisers are already taking advantage of the space and more new ways to exploit it are imminent.

PPM (Personal People Meter) has become such a way of life for anyone doing business in Montreal radio that we forget that, for the rest of the country, this is still a new phenomenon. To those of you out there wondering what PPM is and how it changes the radio business, this article is for you.

We’ve got two choices in this upside down economic environment: we can run around in fear like Chicken Little and contribute to a negative outlook or we can calm down, stay positive and stress the fundamentals that make radio such a strong medium regardless of the economic climate.

Every indicator is pointing to a deep and lengthy period of economic uncertainty. As broadcasters we will have to get going and work that much harder to support our advertisers and deliver results. So what can we do to advise our clients?

Canadian radio takes an historic step on December 10th when Montreal will become the first radio market in Canada to leave paper based diary audience measurement behind and adopt leading-edge portable PPM electronic measurement. The Montreal market launch is the first phase of BBM Canada’s radio rollout plan which will see PPM carried every day by hundreds more people in Toronto, Vancouver, Calgary, and Edmonton in Fall 2009.

BBM Canada has selected a joint bid by Arbitron Inc and TNS Media Research to deploy Portable People Meter for electronic measurement of radio and television in Canada; the world's most advanced, single source, radio and television ratings system.

We’ve gone through the age of proof of performance, Sorbanne Oxley, ROI, and now the buzz is all around accountability. Frankly, none of this is new, it’s just a bit intimidating.

They don't use actors, and scripts are optional. Meet three retailers whose personalities are the driving force behind their radio advertising.

We’ve gone through the age of proof of performance, Sorbanne Oxley, ROI, and now the buzz is all around accountability. Frankly, none of this is new, it’s just a bit intimidating.

Local radio is the lifeblood of many of Canada’s small communities. See how building brand loyalty and encouraging grassroots connections to personalities and advertisers can benefit local businesses.

Learn about the ins and outs of Canadian radio’s cutting-edge measurement system.

There is a renewed interest in the topic of corporate social responsibility and it occurred to me that the radio industry has been a leader in this area for decades.  Radio stations have always been the voice and conscience of the communities they serve and have never taken this responsibility lightly. 

New technology and its effect on media usage has been a subject of many articles recently.  These articles focus on the decreased use of traditional media such as radio, TV and print; especially amongst younger Canadians that adapt to new media more readily than any other age group. 

The Radio Marketing Bureau recently contracted Foundation Research to complete an independent study of Canadian radio listeners and their listening habits. Let’s take a look at how Canadians relate to radio and the Internet.

According to all reports and pundits, the Internet is taking over as the hot new media superstar - but will it kick the other players out of the field?