CREATIVE
Creative Ear
If you're facing a creative challenge, look for the solution among the titles of The Radio Creative Ear.
Written and hosted by veteran RMB Creative Director Wray Ellis, each "Ear" examines a different creative challenge and provides entertaining and informative audio examples where the advertisers did it right.
Music and sound
Advantage: music (Creative Ear 27)
Live and in concert (Creative Ear 22)
Logo branding (Creative Ear 8)
Music makes money (Creative Ear 32)
Respect for the humble jingle (Creative Ear 11)
The effects of sound (Creative Ear 4)
Emotional Radio
Emotional selling (Creative Ear 5)
Humour is serious business (Creative Ear 2)
Lighten Up. Seriously (Creative Ear 36)
Making the (absolute) most of it (Creative Ear 34)
Once more with feeling (Creative Ear 14)
Radio with heart (Creative Ear 12)
The PSA serves the public (Creative Ear 35)
Creativity
Creative vs. Copy, Part 1 (Creative Ear 9)
Creative vs. Copy, Part 2 (Creative Ear 10)
Imaging with imagination (Creative Ear 45)
Listening back to hear the future (Creative Ear 20)
Now Playing: Theatre of the Mind (Creative Ear 40)
Radio: The perfect visual medium (Creative Ear 30)
Writing in 3-D (Creative Ear 19)
Script effectiveness
Count blessings, not words (Creative Ear 46)
Faking Sincerity (Creative Ear 44)
Glorifying the truth (Creative Ear 23)
It's all about your listener (Creative Ear 17)
NO size fits all (Creative Ear 51)
The power of one (Creative Ear 47)
(Time) sensitivity training (Creative Ear 31)
Solve the right problem (Creative Ear 39)
What are we really selling? (Creative Ear 21)
What's in it for me? (Creative Ear 25)
Word! (Creative Ear 24)
Production
Hearing is believing (Creative Ear 18)
Out of the mouths of celebrities (Creative Ear 33)
The art of performance (Creative Ear 3)
Commercial styles
Delivering the 411 - Showing How-to on the Radio (Creative Ear 48)
Lend me your audience's ear - Riding Pop Culture Coat-tails (Creative Ear 37)
One idea, One script, One voice (Creative Ear 49)
Reinventing "Stupid and Happy" - The Two-Voicer Gets REAL (Creative Ear 1)
Remember the thank you wave - Proper Radio Etiquette (Creative Ear 6)
Riding Trojan Horses - Sneaky Radio Ads (Creative Ear 28)
Tell me a story - Keep the Audience Listening (Creative Ear 7)
The further adventures of "Stupid and Happy" - New and improved (Creative Ear 41)
When Wrong is Right - Celebrating The "Oops" (Creative Ear 16)
Who Said that? - Creative Casting (For Radio ONLY) (Creative Ear 13)
Who's Calling Please? - Radio LOVES the Telephone (Creative Ear 29)
Creative Awards
Saluting the Winners: Cannes Lions 2006 (Creative Ear 43)
Saluting the Winners: 2006 Mercury Awards (Creative Ear 42)
Wray Ellis: Radio Creative Specialist
Since 2002, Wray Ellis has served as Creative Director for the Radio Marketing Bureau. He's a veteran of radio stations: CFRB 1010 (Toronto); K-Lite FM / Oldies 1150 / 820 CHAM (Hamilton); & EZ Rock (Toronto). He has taught Broadcasting at Mohawk College and Humber College - which in 1990, is where he launched his radio career by graduating at the top of his class. Wray has won numerous awards for his writing, production and freelance jingles.
Before radio, Wray Ellis was a recording artist who spent more than a decade touring with major acts throughout North America.